Resources

Behavioral Health Marketing Answers

Straight answers to the questions practice owners ask most, from SEO and AIO to paid ads, websites, and compliance. Skim for a quick answer or read the full explanation.

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Getting Started

How much does behavioral health marketing cost?

Behavioral health marketing costs vary by service and practice stage. Profile optimization can be a few hundred dollars one time, websites range from...

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Is Psychology Today worth it for therapists?

For many therapists, yes. Psychology Today is one of the highest-traffic directories in behavioral health, so a well-optimized profile can be a steady...

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SEO and AIO

What is AIO (AI Optimization)?

AIO, or AI optimization, is the practice of structuring a website so AI-powered search tools can understand, trust, and cite its content. It extends t...

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What is answer engine optimization (AEO)?

Answer engine optimization (AEO) is the practice of formatting content so search engines and AI tools can extract a clear, direct answer to a question...

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What is the difference between SEO and AIO?

SEO optimizes a website to rank in traditional search results, while AIO optimizes it to be understood and cited by AI-powered search tools. AIO build...

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How long does SEO take to work for a practice?

SEO for a behavioral health practice usually shows meaningful movement within three to six months, with results compounding over time. The exact timel...

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What is local SEO for therapists?

Local SEO is the practice of optimizing your online presence so you appear when people search for care near them. For therapists it centers on a compl...

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What is a Google Business Profile?

A Google Business Profile is a free listing that lets your practice appear in Google Maps and local search results. A complete, active profile is what...

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Paid Ads

What is ROAS, and what is a good ROAS for therapy ads?

ROAS, or return on ad spend, measures the revenue earned for every dollar spent on advertising. A ROAS of 4x means four dollars back for each dollar s...

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Websites

What is conversion rate optimization for a therapy website?

Conversion rate optimization (CRO) is the practice of improving the share of website visitors who take a desired action, such as booking a call or sub...

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Do therapists need a blog?

A blog is not mandatory, but it is one of the most effective compounding marketing assets a practice can build. Helpful, ethical articles that answer...

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Compliance

Can therapists use client testimonials in marketing?

In most cases, no. Many licensing boards restrict or prohibit testimonials from current or former clients, and even where allowed they raise privacy a...

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