Paid Ads
What is ROAS, and what is a good ROAS for therapy ads?
Quick answer
ROAS, or return on ad spend, measures the revenue earned for every dollar spent on advertising. A ROAS of 4x means four dollars back for each dollar spent. A strong target depends on your margins and the lifetime value of a client, but a healthy practice campaign generally aims well above breakeven.
Why ROAS matters
ROAS tells you whether advertising is actually profitable, not just busy. Without it, you can spend steadily without knowing if the channel earns its keep.
For behavioral health, the long lifetime value of a client means even a modest number of conversions can produce a strong return.
How to improve it
Tighter keyword targeting, negative keywords, and strong landing pages all reduce wasted spend and lift ROAS. Conversion tracking, set up with privacy in mind, is what makes improvement possible.
Without tracking, you cannot tell which clicks become clients, and you cannot improve what you cannot measure.
Related questions
How is ROAS different from ROI?
ROAS measures revenue against ad spend specifically, while ROI measures profit against total cost. ROAS is the more common day-to-day ad metric.
What lowers ROAS?
Broad untargeted keywords, weak landing pages, and missing conversion tracking are the most common causes of poor ad returns.
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