Compliance
Can therapists use client testimonials in marketing?
Quick answer
In most cases, no. Many licensing boards restrict or prohibit testimonials from current or former clients, and even where allowed they raise privacy and undue-influence concerns. The safest approach is to avoid client testimonials entirely and build trust through expertise and a professional presence.
Why testimonials are a problem
Soliciting a testimonial can pressure a vulnerable client and risks revealing that someone received care, which is confidential. These concerns are why many boards limit the practice.
Protecting client privacy is not only a legal matter. It is central to the trust the profession depends on.
How to build trust instead
Clear descriptions of your approach, professional credentials, and content that demonstrates expertise all build credibility without relying on reviews.
Demonstrated competence and a polished, consistent presence are their own form of social proof.
Related questions
Can I respond to an online review?
If you respond, never confirm whether the person was a client, because doing so can itself breach confidentiality. Keep any response general and professional.
Are case studies allowed?
Composite or clearly hypothetical examples can illustrate your approach, but anything that could identify a real person should be avoided.
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