Guide
The Complete Guide to Paid Ads and Measurement
Paid advertising can fill a caseload quickly, or drain a budget just as fast. The difference is in the targeting, the landing page, and the measurement. This guide covers when ads make sense and how to run them well.
It also covers the analytics that turn marketing from guesswork into decisions.
Decide where to start
Paid ads and SEO solve different problems. Understanding the trade-offs lets you sequence them instead of guessing which to fund first.
Measure what works
Without measurement, every marketing decision is a guess. A few well-chosen metrics, tracked with privacy in mind, show you what to scale and what to cut.
About the author
Tyler Barton, Founder
Tyler Barton is the founder of therapbiz. Over more than 8 years he has owned and operated behavioral health treatment facilities and therapy practices, giving him firsthand experience with the clinical, operational, and marketing realities practice owners face. He leads therapbiz with an ethics-first approach to growing behavioral health practices.
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