Guide
The Complete Guide to Paid Ads and Measurement
Paid advertising can fill a caseload quickly, or drain a budget just as fast. The difference is in the targeting, the landing page, and the measurement. This guide covers when ads make sense and how to run them well.
It also covers the analytics that turn marketing from guesswork into decisions.
Decide where to start
Paid ads and SEO solve different problems. Understanding the trade-offs lets you sequence them instead of guessing which to fund first.
Measure what works
Without measurement, every marketing decision is a guess. A few well-chosen metrics, tracked with privacy in mind, show you what to scale and what to cut.
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