How to Use LinkedIn for a Behavioral Health Practice
By Tyler Barton, Founder
Most therapists overlook LinkedIn, assuming clients are not there. They are mostly right, but that misses the point. LinkedIn is where the professionals who refer clients to you spend their time: physicians, other clinicians, attorneys, and community partners.
Used well, LinkedIn builds the referral network that quietly fills a caseload.
Position for referral sources, not clients
Your LinkedIn presence should speak to the professionals who might refer to you, making it clear who you serve and how to send someone your way. It is a networking channel, not a direct client channel.
Build genuine professional relationships
Referral relationships are built on familiarity and trust. Engaging thoughtfully with the professionals in your area keeps you in mind when they meet someone who needs your help.
Share credible, professional content
Sharing professional, educational content positions you as a credible expert to a professional audience, which reinforces your value as a referral partner over time.
Key takeaways
- Use LinkedIn to reach referral sources, not clients directly.
- Make it clear who you serve and how to refer.
- Build genuine relationships with local professionals.
- Share credible content to reinforce your expertise.
How therapbiz can help with this:
About the author
Tyler Barton, Founder
Tyler Barton is the founder of therapbiz. Over more than 8 years he has owned and operated behavioral health treatment facilities and therapy practices, giving him firsthand experience with the clinical, operational, and marketing realities practice owners face. He leads therapbiz with an ethics-first approach to growing behavioral health practices.
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